Analysis of the ’70s Rambler

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The ’70s were a fascinating time for The Rambler. Students grappled with topical subjects like the environmental movement, second wave feminism, the Vietnam War, and the energy crisis. The 1977 article “The Santa of the seventies” captures some of the worries of the time. According to the article, Santa now flew a helicopter instead of reindeers because “this way is more economical and more convenient. Because of inflation reindeer feed has skyrocketed in price. Gas is much cheaper.” In this decade, the paper also became increasingly prolific and professional. 

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